This illustration shows how my personal income would have been affected. In the 2016 case study, the 4 producing agents on my San Antonio team would have also had a cumulative $800,000+ extra revenue spread amongst them just based on the Agent Equity Program alone (zero revenue share and zero recruiting).
For EACH AGENT to have an average of well over $200,000 extra in stock at this very moment in 2021, from their 2016 production alone, made for a compelling argument that I am doing the right thing for my partner agents which is extremely important to me.
But WAIT this is about REAL right?
Yes... I just wanted to build overall awareness of the impact of the equity aspect of the model and the singular case study we have ever seen.
We have a gift with REAL in 2021 that no one had in 2016. The gift is that we have now seen a version of this model be successful at a high level. The cultures, however, will be quite different. REAL is positioning itself for a culture of producing agents who attract other producing agents.
The intent is to create a culture of Production, Discernment, and Elegance-Attraction second.
It should be noted that some very key leaders of REAL spent many years growing EXP. They were able to learn from the experience and are seeking to create changes they deem favorable to the culture, the efficiency of business and perhaps most importantly to the agents.